According to market intelligence company TrendForce, there is a prediction of lower demand for the new iPad Pro models in 2024 compared to last year. Despite the new models featuring a thinner form factor, OLED screens, and the M4 chip, total shipments are estimated to be between 4.5 to 5 million units.
The lower demand could be attributed to a price increase as well as the introduction of additional accessories for the new iPad Pro models. In addition, the launch of the 13-inch iPad Air is also expected to impact the demand for the latest iPad Pro models.
Apple is expected to dominate the OLED tablet market, with projections suggesting the tech giant will take half of the market share. The total shipment of AMOLED tablets is estimated to be around 9 million units in 2024, accounting for 7% of the overall tablet market.
Despite the potential challenges in demand, Apple remains a key player in the tablet market and continues to innovate with new features and technologies. Stay tuned for more updates on the latest developments in the tablet industry.
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