Taylor Swift’s highly anticipated concert movie, “Taylor Swift: Eras Tour,” made an impressive $2.8 million in Thursday night previews, according to the AMC. The film was shown in 2,700 theaters across the country starting at 6 p.m. local time. Despite the last-minute change in release date, which Swift announced herself, the movie is still projected to earn over $100 million.
Fans eagerly purchased advance tickets for the concert film, but in some areas, they were not available until just six to eight hours before showtime. Nevertheless, this did not deter loyal Swifties from filling theaters and experiencing the magic of the pop star’s live performances.
In a surprising move, Taylor Swift was also seen at a football game, showing her support for Travis Kelce, while her movie debuted in theaters. It appears that Swift was competing with herself for fans’ attention and support.
Due to the unexpected addition of Thursday night previews, there are no direct comparisons for the movie’s performance. However, it is evident that “Taylor Swift: Eras Tour” did not have a significant impact on other movies at the box office. “The Exorcist: Believer” earned $1.3 million, “Saw X” earned $729,000, “Paw Patrol: The Mighty Movie” earned $620,000, “The Creator” earned $571,000, and “The Blind” earned $271,000 on Thursday.
Despite the tough competition at the box office, Taylor Swift’s concert movie is off to an impressive start. With such high earnings from Thursday night previews alone, it is likely that the film will continue to draw in fans and achieve great success at the box office. Swift’s loyal fanbase, coupled with her extraordinary talent and charisma, are sure to make this concert movie a hit.
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