Apple is set to release its highly anticipated Vision Pro mixed-reality headset by February, according to sources familiar with the matter. The tech giant has been ramping up production of the headset at its facilities in China, with the aim of having units ready for customers by the end of January and on the shelves in February.
This marks Apple’s first venture into a new product category since the introduction of its smartwatches in 2015. The Vision Pro headset combines both virtual and augmented reality, positioning Apple to compete with Meta Platforms in the growing market.
Launching the Vision Pro will be Apple’s most complex release to date, requiring new sales strategies and equipment. One crucial aspect to ensure a seamless user experience is a proper fit, and Apple is not taking this lightly. The company is enhancing its retail stores to accommodate the Vision Pro and its accessories, with employees undergoing training on effective marketing and sales techniques for the headset.
While Apple is known for its grand product launches, the release of the Vision Pro is expected to be less extravagant compared to previous events. Apple CEO Tim Cook had announced the headset back in June, stating that it will be “the first device you look through and not at.” To provide customers with a firsthand experience, demos of the headset will be offered in stores, though the process may be different from the usual.
Overall, Apple’s foray into the mixed-reality market with the Vision Pro holds great promise. With its reputation for innovation and attention to detail, Apple is determined to make a strong impression and establish itself as a major player in this emerging technology space.
