Apple Adjusts iOS in Response to EU Digital Markets Act
Apple has announced several modifications to its iOS operating system as a response to the European Union’s Digital Markets Act (DMA). These changes are aimed at ensuring compliance with the DMA’s requirements concerning alternative distribution and payment processing methods.
Among the alterations introduced by Apple are new options for distributing iOS apps from alternative app marketplaces, the introduction of new frameworks and APIs for alternative browser engines, and the inclusion of an interoperability request form. These adjustments aim to create a more competitive landscape for app developers and provide users with additional choices.
To guarantee a certain degree of revenue continuity, Apple is introducing new business terms in Europe, including a novel fee referred to as the “Core Technology Fee.” This fee will ensure that Apple still receives a percentage in specific scenarios. Additionally, the technology giant plans to reduce the commission it takes from digital purchases on iOS apps. Furthermore, it will implement a payment processing fee for apps utilizing its in-house payment technology.
Developers will have the option to continue operating under Apple’s existing business terms or to adopt the new terms and gain access to the new capabilities. Apple claims that over 99% of developers will either reduce or maintain the fees they owe, with less than 1% being subject to the Core Technology Fee.
Apple has highlighted potential risks for iOS users with these changes, emphasizing the security vulnerabilities associated with alternative app stores. The company believes its rigorous App Store review process is a key factor in maintaining user safety.
Several other modifications will be implemented as part of these iOS changes. These include the introduction of a new choice screen for selecting default browsers, the addition of app store labels to inform users about an app’s privacy practices, and an expansion of data portability options.
Notably, Epic Games, the company behind the popular game Fortnite, which has previously sued Apple in the United States over App Store conditions, has criticized Apple’s offering in the European Union. Epic Games referred to it as “malicious compliance” and highlighted what they perceive as “junk fees.”
With these adjustments, Apple aims to align its iOS ecosystem with the EU’s digital market regulations while providing developers and users with an enhanced experience.
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