Chapo’s wife opens drive to build ‘Chapo’ fashion brand

Staff
By Staff April 4, 2019 17:22

Chapo’s wife opens drive to build ‘Chapo’ fashion brand

The wife of convicted drug lord Joaquin “El Chapo” Guzman has launched an appeal to fashion designers to propose designs for a clothing line named after her husband.

Emma Coronel posted a message on her Instagram account this week saying “I invite clothing designers who are starting out and who want to join the project, to work with me.”

Coronel has dubbed the line “El Chapo Guzmán: JGL,” but she has had a little trouble registering her husband’s name as a trademark. Authorities say the fact that it’s the name of a criminal “violates public order, morality and good manners.”

She has also struggled with exactly what contribution to fashion could be made by a short, stocky man who was best known for fleeing through sewers in a filthy tank-top T-shirt.

Coronel wrote that “my goal is to project my style and Joaquin’s, but to please everybody.”

This is not the first “Chapo’s Brand”

Two months ago, Alejandrina Gisselle Guzmán, one of El Chapo’s 10 known children, also launched her brand called El Chapo 701—a reference to El Chapo’s ranking on Forbes‘ 2009 list of the world’s billionaires.

Alejandrina has also launched the brand’s official website, which features photos of the forthcoming designs. There’s apparel pieces like T-shirts, blazers, puffer coats, and button-ups, as well as accessories like hats, leather belts, and iPhone cases. The website describes El Chapo as a “humble seller of oranges with many goals and great ambition.”

Source: AP

Staff
By Staff April 4, 2019 17:22

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